As we saw in yesterday’s thrilling installment, we Peak Potential folks just keep the Coffee Shop (forum) tidy, and drop in on conversations if the spirit moves us. But the RiverTown News (RTN), our blog, needs our initiative: We write the articles. Readers may comment ("letters to the editor") but it starts with an article we write.
I’ve been posting to the RTN now for a couple months. It’s been entertaining, and it’s kept me off the streets after dark. Am I posting the kind of article “today’s reader” wants to find? I have no idea, since IntelligenceRiver.net, the website to support readers of Grow With the Flow (GWTF), isn’t online yet. But what ace reporter ever let a complete lack of knowledge or feedback stop him? Here’s what I think I’m figuring out:
Categories
Every posting goes into one or more “Categories.” Here are the categories we’re using right now:
General – Meaning both “Of interest to many” and “Doesn’t fit anywhere else”
In The News – Events in the world that may interest our readers, including reports on books, articles, or other media sources
Outfitters – Links to useful resources for our readers
Reviews – Longer critical comment on books, articles, or other media sources
Web Site & GWTF Updates – “News from RiverTown”
You can include an article in as many categories as are appropriate, and you can change categories if you don’t like your first choice. If you do a posting which seems to need a new category, it’s easy to set it up.
Besides identifying an article’s general topic, categories allow readers to look at only articles of a particular sort, like opening the newspaper to the “Local” section instead of reading from the front page on. Notice that many readers will come to an article from a search engine, so they’ll jump straight to what they were searching for – more like a clipping service. Hopefully, some readers will browse around in the rest of the RTN before they move along.
Sizes
The first “web logs” (from which “blog” is shortened) were simply lists of interesting web sites someone had visited, sent to friends with only the implied comment. “Here’s something you might want to check out.” The origin is preserved in the idea that short is good when it comes to blog postings. That’s tough for academic types like me, but I’m seeing my way to a three-level system:
* Many posts can be very short – Brief news bulletins like “John Paul sent a design for the flyer for GWTF. It looks great.” Marilyn, I think many postings that offer readers a useful link will be very short – just the link and an explanation of what’s there.
* Some really are legitimately longer: postings like this one you’re reading, book reviews, philosophical diatribes, and so on.
* The third category is interesting me right now: short entries that link into a series of connected articles, so as to present a thorough treatment of a topic, but in related bursts. (Just as an article in RTN can have a link to another web site, it can have a link that simply bounces the reader to an earlier article in RTN.) For example, Steven Johnson’s new book, Everything Bad Is Good for You, is putting forward an argument I’d like to talk about in several different ways. On top of that, he’s excerpted one of his arguments in a New York Times Magazine article, “Watching TV Makes You Smarter.” Instead of one big review, I’ll try to post a series of short bursts as I think my way through his argument. Otherwise, the next thing I know, I’m writing a term paper!
Staying Organized
For that third situation, you can imagine that it’s tough to keep the series of short articles organized. I’m experimenting with setting up a single word processing document which I know will eventually break up into several small RTN articles / postings. That way, I can work back and forth between them as I write, reference them, and try to keep the whole sequence coherent. I cut and paste sections into RTN as I’m ready to publish them. I save a document for each such topic / thread (for example, a “Steven Johnson” document), so that if new topics come up, I can add them first to that document, then cut and paste to RTN.
Marilyn, I think this might be useful as you assemble a first list of “Outfitters” – resources for our readers. You could have, for example, a document called “Parent Organizations.” Every time you found an organization with a web site with useful tools for our readers, you’d put the URL (web address), your comments on the site, and possibly some clipped text from the site into a word processing document. This way, you can look at the organizations as a group, notice connections between them, decide whether you want to keep track of a marginal site or delete it, consider whether one or more sites might best be presented in the same posting, and in general make your postings efficient and most helpful to readers.
Putting things in a word processing document also lets you easily clean up the text – get it all in the same font, size, and color. Whenever you’re ready to post one part, you cut and paste it into the RTN editor, add any necessary HTML code, and post it. When you do post it, you make a note in the word processing file that that particular unit has been posted.
All this is fantasy at this point. I’ve been using word processing documents for one-time posts, and that works well. The word processor is more powerful and more flexible, and lets me save a posting more easily as I work on it. But I haven’t yet tried it with a single document that represents multiple postings.
We’ll explore together!